Strategies for an effective eNewsletter:

• Treat your clients as special - speak directly to them and respect their experience
  

• Provide validation that your firm was the right choice - people love to be right
  

• Back up the claims made in your marketing - provide deeper support in the minds of your clients
  

• Tell more "about the firm" stories - explain one of your processes or introduce some of the people in the firm
  

• Inspire your clients by promoting the benefits of your service - recognize that your firm solves a problem that enables clients to enjoy their normal life